Sula Vineyards has reported the dispatch of Sula Wines in China. The winemaker is currently thinking about Oman as the following country for development in the Middle East.
A discharge from the organization stated: “Sula Vineyards has over 65% piece of the overall industry in India and fares to 30 countries crosswise over Asia, Europe, USA, and Canada. China is universally the second most perceived country for its wine market.”
Sula Vineyards has partnered with Nanjing Glory International, the importers, and distributors of wine and alcohol in China having knowledge in dealing with wines and the alco-bev industry as a whole.
“With a colossal region to cater to China, Nanjing Glory would be initially concentrating on select territories in China where there is a decent thickness of affluent and well-traveled Chinese. The chose areas namely to incorporate Jiangsu, Shandong, Shanghai, Zhejiang, Anhui and Hangzhou regions, with Nanjing being the central location for all provisions. Sula Wines will present the most popular wines from their broad portfolio which incorporates Sula Brut Tropicale, Sula Sauvignon Blanc, Sula Dindori Reserve Shiraz, and Sula Shiraz. Initially, 200 retail outlets will be targeted which incorporate grocery stores and restaurants in the territories referenced,” the release stated.
Rajeev Samant, CEO, and Founder, Sula Vineyards said, “It is energizing for us to establish our quality in China, world’s No. 2 market for wine after the USA. It involves great pride both to us and nationally because we have a chance to impact the import-send out the ratio of India-China. Presently, the Chinese customer will also have a container of Indian wine on their table!”
Speaking on the partnership with Sula Vineyards a representative of Nanjing Glory International, said, “We are extremely happy and eager to partner with the greatest winery of India, Sula Vineyards. It is with great pleasure that we are presenting their wines in our market.”