Guarachi Wine Partners’ tenshen brand is celebrating its fifth commemoration by reporting the launch of its first single varietal wine: tenshen cabernet sauvignon. This new varietal is a line augmentation of the incredibly popular tenshen red, white and rosé wines that have seen twofold digit growth consistently since launching in 2014. The red blend has been especially solid and the greatest growth driver for the brand and the white blend has reliably been the #2 selling white blend in the US* following back to back Wine Spectator Top 100s start with the inaugural vintage.
This is the first varietal for the brand with five consecutive effective advancement launches for founder and CEO Alex Guarachi, with a background marked by distinguishing new patterns in the commercial centre. Guarachi, a devoted cabernet enthusiast, tried to make a top-notch cabernet sauvignon that could be appreciated by the masses.
The name tenshen is a play on words that gestures to the winemaking acumen and the tension that happens with harvesting. Tension is persistent vitality that wine has roused by the process of picking at the just-ripe-enough precipice and after that escaping the way. Great wine is about tension and the elusiveness of this characteristic. All things considered, the labyrinth design of the label is significant of this riddle or challenge that winemakers face.